Case Studies | Bex Marketing

01

IT team working at monitors in an office

IT Managed Services · Melbourne

Demand / Lead Generation

Challenge. A Melbourne-based IT managed service provider was marketing to everyone, while the right decision-makers, concerned about ransomware and data breaches, remained unaware of their offerings.

Strategy. We clarified their ideal clients, built targeted customer profiles, and created an automated, personalised LinkedIn and email campaign. We positioned the CEO as a trusted industry authority through content marketing and professional networking, ensuring every interaction felt human and credible.

Result

The business now attracts consistent, qualified leads, enabling meaningful conversations from the first contact, while the CEO enjoys recognition as a local thought leader, turning marketing into a reliable revenue engine.

02

B2B SaaS · Accounting & Bookkeeping

Event Marketing (Webinar)

Challenge. A B2B SaaS company serving accounting and bookkeeping firms was running monthly webinars but not generating growth. Attendance and engagement were low, and the sales team struggled to identify which leads to prioritise.

Strategy. We redesigned the entire webinar experience: a seamless registration journey, automated personalised communications, and co-hosting with respected industry influencers to borrow credibility. Every email, promotion, and follow-up was optimised to spark curiosity and drive conversions.

Result

Attendance rose 40%, more warm and qualified leads, and the company established itself as a trusted voice, giving sales a predictable pipeline and stronger engagement.

03

Construction team on a commercial building site

SaaS · Architecture, Engineering & Construction

Account-Based Marketing

Challenge. A SaaS project management company for the Architecture, Engineering, and Construction sector struggled to break into a traditional, relationship-driven industry. High event costs, unclear ROI, and difficulty connecting with top-tier infrastructure clients were holding back growth.

Strategy. We implemented a targeted Account-Based Marketing approach, combining deep market research with hyper-personalised campaigns for high-value accounts. We streamlined events, created authentic customer case studies, and positioned success stories to prove tangible ROI.

Result

The client secured a flagship Tier-1 account (a government agency), achieved 5% APAC growth, cut event costs by 20%, and strengthened brand authority, giving sales the tools to win further major deals.

04

Managed Service Provider · IT & Cloud

Paid Media (Content Marketing)

Challenge. A Managed Service Provider was struggling in a crowded market. Despite offering reliable IT and cloud solutions, their marketing was invisible: zero social posts, high CPCs, and scarce quality leads.

Strategy. We built a three-pillar growth engine: valuable content to educate and engage, hyper-targeted paid campaigns to convert ready-to-buy businesses, and marketing technology to automate, analyse, and scale.

Result

Qualified leads rose 40%, ad spend ROI hit 150%, engagement grew significantly, and the MSP transformed from an overlooked provider into a recognised industry expert with a predictable growth engine.

05

Energy Sector

Data Driven Strategy Development

Challenge. An Energy client's marketing engine was fragmented. Tools didn't communicate, sales and marketing operated in silos, and revenue leaks went unnoticed. Campaigns ran without clear insight, leaving leads and opportunities slipping through the cracks.

Strategy. We implemented a four-pillar system: integrated marketing technology to track the true customer journey, data analysis to uncover gaps, alignment workshops to unite sales and marketing, and real-time dashboards to give all teams visibility.

Result

Quarterly leads rose 20%, conversions increased 25%, follow-up times dropped, costs fell, and the company gained a unified, proactive, data-driven marketing engine that drove predictable revenue.

06

Music Festival Organiser

Web Optimisation

Challenge. A music festival organiser struggled to stand out in a crowded market. Despite world-class lineups, marketing was scattered, ticket sales were inconsistent, and local hype was limited, leaving their events at risk of underperforming.

Strategy. We crafted an integrated marketing approach: a streamlined ticket-buying journey, engagement with local artists and communities to build authenticity, compelling visual and video content, and data-driven paid campaigns targeting music fans across platforms.

Result

Ticket sales surged, shows sold out efficiently, community engagement deepened, and the festival became a recognised, beloved brand with maximised ROI.

Six engagements. Real numbers.

Demand / Lead Generation

Event Marketing (Webinar)

Account-Based Marketing

Paid Media (Content Marketing)

Data Driven Strategy Development

Web Optimisation

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